Your BRAND IDENTITY is how you want people to perceive your brand. It’s your expectations – a vision that’s a combination of people, culture, visual and verbal communications, and, absolutely, the value and quality of your products and services.
Your BRAND is how someone else perceives your organization’s products, services and people. It’s the personality – the image – that differentiates and defines you to your customers, suppliers, investors and employees. Like it or not, this image is your reality, and what determines how loyal your customers are, and will be in the future.
Effective BRAND COMMUNICATIONS bridge the gap between expectations and reality by making sure your brand’s outgoing messages – its stories – are clear, concise, intelligible, and of real value to their intended audiences.
At Iconix, our most basic thoughts, tactics and methodologies are the same for all clients and projects: design from the inside out; focus on clients’ objectives, both immediate and long-term; and develop and employ strategies that will result in the greatest returns for them... not us.
That’s been our thinking since 1984. And after several thousand projects, four moves and a few decades of unbelievably unique experiences, it still is. We’re extremely proud to be able to say that our first client is still a client, as are numerous others we’ve had the pleasure of working with along the way.
Our objective is very straightforward: produce extraordinary work that helps make our clients succeed beyond their expectations, and keep them coming back for more.
Like most successful teams or organizations, we’re a blend of different personalities, backgrounds, thoughts, interests, skills and demographics. We’re conceptualizers, managers, artists, thinkers, builders, business people, designers, crafters and doers…each with a combination of unique traits. Collectively, our efforts are applied in a number of ways: