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ICONIX INC | Design Communications
1100 Centre Road, Auburn Hills, Michigan 48326
Iconix Inc. is a design communications company providing professional services that effectively address clients messaging objectives, while simultaneously enhancing overall image.
Solutions can result in print, interactive, web, packaging, identity, branding, three-dimensional/build, environmental graphics and events - all, or in part.
We are fortunate to have developed numerous long-term client relationships, which allow us to be included in the discussions and strategic planning of highly proprietary future products and services, and their successful launch.
Our approach to all projects is consistent and simple - design from the inside out. We focus on clients' objectives, both immediate and long-term. Budgetary and timing requirements also affect project direction.
We do our best to eliminate preconceptions as to which type(s) of media to employ on a project until a full understanding of objectives and expected results is achieved and agreed upon. The well-known phrase, "form follows function," is one in which we believe. Aesthetics become useless if the end results don't meet the intended purposes. We're designers, not decorators. We enjoy making things look good - really good - as all designers do, but understand results come first.
Ultimately, our job is to help clients transmit information - verbal and visual, still and animated - in ways that their recipients find useful, informative, clear, concise, interesting and positive.
Our capabilities include strategic direction, conceptualization, design, interactive, web development, art direction, editorial, illustration, photography, digital video and three-dimensional build.
More often than not, we are responsible for overall management of projects which employ multiple external sources in the areas of editorial, photographic, retouching/imaging, technical art, illustration, animation, print, bindery, fulfillment and distribution. This obviously requires a deep-rooted, team-oriented approach and mindset - both internally and externally.
Additionally, we provide photo and asset management services to select clients who have a large volume of photo and technical images that require production coordination, cataloging, metadata input, archiving and distribution to multiple internal and external sources. These services establish a central image and information source for client assets, and assure the release of only those that are current, accurate and approved.