Dodge revealed its much-anticipated 2018 Challenger SRT Demon to media and enthusiast guests at a private venue the night before the New York International Auto Show. The 840-horsepower vehicle claimed the title of most powerful production car ever, as well as world’s fastest quarter-mile production car, with an elapsed time of 9.65 seconds at a speed of 140 mph.
We designed and produced an information kit that became an instant collector’s item. The outer package was a custom aluminum box with a cast replica of the “demon head” protruding from atop the actual car’s supercharger. Four guide bolts connected the lid to the box bottom, and a numbered identification plate (sequence 0001 to 1121) was affixed to the inside of the lid. Inside was an embossed envelope containing a series of cards highlighting key facts, features and world records related to the vehicle, as well as a branded “web key,” which provided immediate connection to an interactive website we developed.
Brand & Marketing Strategy / Brand Communication / Interactive and Packaging Design / Editorial / Content Creation / Digital Assets Management / Project Management
Custom Announcement Kit / Website / Carry Bag