Product information and other media materials for Jeep’s all-new Compass needed to portray and communicate the vehicle’s distinct personalities: extremely durable and capable, both on- and off-road, yet attractive and refined, with unsurpassed passenger comfort.
Print materials featured rugged paper stock – embossed and foil stamped – highlighting the vehicle’s “go anywhere” capabilities via topographic maps and compass points. Media kits included a perfect-bound product information book, a rugged, floatable USB, and a high-quality compass (for obvious reasons). The same look and feel translated to electronic materials as well as presentation materials for specific international audiences.
Brand Communications / Brand Communication / Print, Packaging & Interactive Design / Editorial / Presentation Materials – Design & Production / Digital Assets Management / Project Management
Printed Kit with Book, Interactive USB & Compass/ Website(s) / Presentation Materials