The all-new Gladiator, a long anticipated Jeep truck, was revealed at the L.A. Auto Show. Our challenge was to design and produce a media kit that reflected the brand heritage, clearly defined the truck’s attributes and competitive advantages, was compact and easily transportable, and stayed within a somewhat tight overall program budget.
Services
The outer package was a 5-layer E-flute corrugated material, printed two sides and die-cut to house a product information booklet and interactive USB. We also developed a secure website with identical content – tech info, specs, photography and video — for those unable to attend the event.
Deliverables
Result
After the reveal, additional copies of the kit were distributed at various regional events. The media site is still live, updated on a regular basis, and is receiving an impressive amount of traffic. Media coverage of the vehicle has been overwhelmingly positive.