Transportation Research Center (TRC) in East Liberty, Ohio is the largest independent vehicle test facility and proving grounds in the Americas. As an integral part of the testing of vehicles, components and systems for clients from all over the world since the 1970s, being closely aligned with The Ohio State University’s Center for Automotive Research, and home to NHTSA’s only federal vehicle research and test laboratory, it would be natural to assume that virtually everyone in the transportation industry knew exactly who TRC was, and what they did.
But they didn’t.
A new leadership team was assigned several challenges – one being to greatly increase sales over a specified period of time. To achieve this, they knew they needed to do some things differently. Long story short: we were recommended to them via some Detroit-based automotive people, and shortly thereafter began working on an overall branding, communications and marketing strategy designed to increase awareness and brand image, as well as clearly and consistently communicate capabilities and overall messaging.
In less than 10 months, we: developed and solidified corporate key messages; designed and implemented a new corporate identity system; directed and shot top-level photography and video for use in a broad range of applications; created content for, designed, developed and launched an all-new website; wrote and directed a series of promotional videos; created content and designed displays for a variety of industry events; researched, wrote and produced numerous presentations for both internal and external audiences.
Brand & Marketing Strategy / On-Site Support / Brand Communication / Brand Identity & Implementation / Content Development & Creation / Experiential Design / Illustration / Photography / Print Design / Project Management / Public Relations / Social Media / Web Design & Development / Video
Corporate Identity / Presentation Materials / Print Materials / Promotional Video(s) / Trade Show Displays / Website